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Friday 27 November 2020
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Little Hulton Baby Social Group
Salford Royal staff with mums and babies at Little Hulton Baby Social Group

Prestigious UNICEF Baby Friendly Award for Salford

Salford mums and mums-to-be are getting expert help with breastfeeding their babies.


Salford Royal NHS Foundation Trust’s children’s services Health Visiting team were assessed by UNICEF assessors and continue to be fully accredited for the prestigious UNICEF Baby Friendly Award. Salford City Council’s Children’s Centres have also been assessed and are fully accredited and have been awarded the prestigious Baby Friendly Award jointly with Salford Royal.


Both services were highly commended for the collaborative and strategic approach taken to planning and implementing the service delivery in order to implement the standards smoothly and effectively across both health visiting and children’s centres.


All Health Visiting teams and all Children’s Centre teams have had training in breastfeeding management and supporting mums to breastfeed. They also offer advice and support about responsive feeding to mums who breastfeed or decide to bottle feed their babies. All staff were commended for their hard work over the last two years – when joint accreditation was first awarded - in continuing to support mothers. It was clear to the assessment team that pregnant women and new mothers in the city receive a very high standard of care.


Salford’s Baby Friendly Initiative Project Manager Pauline Mulhall said: “We decided to join forces with UNICEF UK's Baby Friendly Initiative to increase breastfeeding rates and to improve care for all mothers in Salford however they choose to feed their babies.


"Breastfeeding protects babies against a wide range of serious illnesses including gastroenteritis and respiratory infections in infancy as well as asthma, cardiovascular disease and diabetes in later life. We also know that breastfeeding reduces the mother’s risk of some cancers – although mums might be more interested in hearing that it is easier, cheaper and simply less hassle than bottle feeding.


“But however a mother chooses to feed her baby, she can be sure that she will be supported to form a strong loving relationship with her new-born – through having maximum skin to skin contact and understanding how her baby communicates with her and how to respond to babies’ needs.”


The Baby Friendly Initiative, set up by UNICEF and the World Health Organisation, is a global programme which provides practical support for health and children’s services to improve the care provided for all mothers and babies. In the UK, the initiative works with UK public and health services to protect, promote, and support breastfeeding and to strengthen mother-baby and family relationships.



Photo below includes mums and babies, and staff from the Little Hulton Baby Social Group, along with Pauline Mulhall (back row, far right), Faye Ormes and Alexia Taylor, Nursery Nurses (middle row, in green uniforms) and Michelle Jones, Health visitor (middle row, in red uniform), all from Salford Royal's 0-19 Years West Health Visiting and School Nursing Team.

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Little Hulton Baby Social Group (larger)